OBN

Outdoor Blogger Network

Interest group?! Service provider?! Trendsetter?!

Outdoor Blogger Network is a communicative interface between bloggers, members of the outdoor industry and service providers from retail, PR and advertising. We also actively represent the interests of the individuals behind our partner blogs. OBN thereby serves both as a link and a service provider who wants to help shape the future of digital communication activities, create synergies and offer added value to all those involved.

 

Why Outdoor Blogger Network?!

Buying decisions are increasingly reached on the internet. Today’s consumers only have to go online to find detailed information on products, innovations and trends in the outdoor sphere at any time. Product tests and reviews thereby play an important role and are more extensive and up-to-the-minute than ever before. And since few if any such reviews are sold in printed form at the newspaper kiosk, “digital product tests” can change the way we decide what to purchase. The outdoor industry has long since recognized this trend and is exploiting the new opportunities for brand communication on the web and via social media.

 

What does Outdoor Blogger Network do?!

We know from our own experience that collaborating with professional bloggers often gets stuck at various points, whether due simply to the absence of a “professional link” or because this new way of working is still in its infancy. OBN assumes the role of service provider, or more accurately of interface, in order to ensure that communications between bloggers and businesses are more efficient and harmonious. Always with the aim of achieving the best outcome for everyone.

 

Who is Outdoor Blogger Network for?!

Outdoor brands and online and store-based retailers who are already actively working with bloggers and social media or who have not yet taken this essential step. OBN offers businesses and bloggers, webzines and websites a professional platform in order to clearly extend the reach and the efficiency of communication activities.

 

Services

Outdoor Blogger Network sees itself as a communicative interface that brings together successful bloggers, members of the outdoor industry and service providers from retail, PR and advertising.
Our aim: to communicate unique content as widely and effectively as possible.

Bloggers

  • Your interests and ideas are heard and actively represented to the outdoor industry
  • You can test exciting products and give your honest opinion about them
  • You become part of a large and strong network whose members regularly meet and exchange ideas
  • You are invited to regular blogger workshops and meetings
  • You receive professional and technical help on SEO and SMO
  • More info

Outdoor Industry

  • International network of interesting, creative and popular outdoor blogs
  • Authentic and goal-specific test reports in the blogs most appropriate to your product
  • Strategic development and management of your promotion, incl. communications and logistics
  • Easing the workload for your internal resources
  • Complete documentation of your action incl. evaluation of its reach on social media
  • More info

Retailers

  • Take active advantage of product tests on the internet
  • Optimize your affiliate programme and maximize your visibility
  • Capitalize on your strengths as a store-based retailer
  • More info

Projects

Some projects

OBN partner blogs

Some examples... To find the most suitable Blog for your needs, please contact us.

Outdoorhighlights

Outdoorhighlights.de bietet Inspirationen für Leute die gerne draußen unterwegs sind. Längere Reisen, kurze Touren, und Ausrüstung für Solowanderer, Paare und Familie mit kleinen Kindern.

Hiking Blog

Das Hiking Blog berichtet rund um die Themen Wandern, Trekking und Outdoor mit einem Schwerpunkte über Ausrüstung, Bekleidung, Ernährung, Technik, Praxistests, Tipps und Tourenberichte.

Outdoorseite

Bei der Outdoorseite stehen Wandern und Trekking, Trailrunning, Wintersport, Funsport und Mountainbiken auf dem Programm. Von den Gipfeln der Alpen über die Mittelgebirge Europas bis hin zur Küste ist das Autorenteam unterwegs, gerne auch mit dem Nachwuchs.

OBN team

The outdoor enthusiasts and creative minds behind OBN

Contact

• You are planning a communication activity and looking for professional blogs, websites and social media that genuinely suit your products? Contact us at any time for a non-binding offer.
For industry and retail related requests please contact:
Hendrik Morkel (hendrik@obn.email)
Georg Haas (georg@obn.email)

• You are a blogger or run your own website and would like become part of OBN?
For blogger related requests please contact:
Carsten Jost (carsten@obn.email)


Or just fill in the contact form and we’ll get in touch with you as soon as possible.

Contact for industry, PR and retailers:
Georg Haas
georg@obn.email
+49 (0) 178 636 1558

Hendrik Morkel
hendrik@obn.email

Contact for bloggers:
Carsten Jost
carsten@obn.email

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