Outdoor Blogger Network is a communicative interface between bloggers, members of the outdoor industry and service providers from retail, PR and advertising. We also actively represent the interests of the individuals behind our partner blogs. OBN thereby serves both as a link and a service provider who wants to help shape the future of digital communication activities, create synergies and offer added value to all those involved.
Buying decisions are increasingly reached on the internet. Today’s consumers only have to go online to find detailed information on products, innovations and trends in the outdoor sphere at any time. Product tests and reviews thereby play an important role and are more extensive and up-to-the-minute than ever before. And since few if any such reviews are sold in printed form at the newspaper kiosk, “digital product tests” can change the way we decide what to purchase. The outdoor industry has long since recognized this trend and is exploiting the new opportunities for brand communication on the web and via social media.
We know from our own experience that collaborating with professional bloggers often gets stuck at various points, whether due simply to the absence of a “professional link” or because this new way of working is still in its infancy. OBN assumes the role of service provider, or more accurately of interface, in order to ensure that communications between bloggers and businesses are more efficient and harmonious. Always with the aim of achieving the best outcome for everyone.
Outdoor brands and online and store-based retailers who are already actively working with bloggers and social media or who have not yet taken this essential step. OBN offers businesses and bloggers, webzines and websites a professional platform in order to clearly extend the reach and the efficiency of communication activities.